I launched Wink & Rise in early 2018 as an ecommerce retailer devoted to helping people celebrate healthy sleep through luxurious non-medical
The brand's and site's graphics revolve around detailed still-life photographs featuring a variety of upscale textures and calming, muted colors.
I completed all the photography in house, adopting a style inspired by 17th century still life painters.
My work on the Shopify storefront and blog included some customization of the theme's Liquid code, leading to my interest in learning more about front end web development.
A Style Tile establishes the brand's
plush, luxurious character.
Periodic store closures were announced with a pop-up graphic on the landing page.
I developed the brand from scratch, including researching market positioning, creating graphics and photography, developing packaging and marketing collateral, and generating social media content. Beginning in late January, 2018, this process took about three months, and the site officially launched in May, of that year.
The landing page features links to various products and collections, as well as links to product pages, terms and conditions, the blog, and social media feeds.
Themed graphics for Pinterest and Instagram highlighted products and featured info-graphics and
Social Media Posts
Social media accounts included Facebook, Instagram, Pinterest, and Twitter. In addition,
I drew on my academic background to research and write articles on sleep medicine for the company blog, the
To learn more about Wink & Rise, please visit
Custom icons represent different types of cuisines and meals for browsing.